Agency Pricing Calculator for Small Agencies
Free agency pricing calculator. Enter team costs, overhead, and desired margin to get the right client price and see your gross profit.
Agency Cost Structure
Salaries, contractors, freelancers on this project
Software, office, admin allocated to this project
20–40% is typical for agencies
Pricing Results
Recommended Client Price
$25,714
Monthly retainer or project fee
Total Monthly Cost
$18,000
Team + overhead
Gross Profit
$7,714
30.0% gross margin
Markup on Cost
42.9%
How much above cost you're billing
Frequently Asked Questions
What gross margin should an agency target?▾
Most healthy agencies target 40–60% gross margin (revenue minus direct labor). Below 30% is a warning sign; above 60% is exceptional.
What is included in agency overhead?▾
Overhead includes office rent, software subscriptions, sales and marketing costs, management time, and any admin expenses not directly tied to a client.
How should I price a new agency client?▾
Start by calculating your fully-loaded monthly cost (team + overhead), then mark it up to your target margin. Adjust based on market rates and client value.