❓Free ToolClient Acquisition
Generate a Client Onboarding Questionnaire
Free client questionnaire generator. Select your service type and get a complete set of discovery questions to ask new clients before starting work.
Questionnaire Settings
Questions Included (12)
- • What is the primary goal of this website? (e.g., generate leads, sell products, build brand awareness)
- • Who is your target audience? Describe their demographics and needs.
- • Do you have an existing website? If so, what do you like and dislike about it?
- • List 3–5 competitor or inspiration websites you admire and explain what appeals to you.
- + 8 more questions...
Your Questionnaire
Select a service type and click Generate →
More Variations
Frequently Asked Questions
Why should I send clients a questionnaire?▾
A questionnaire helps you understand the client's goals, constraints, and expectations before you start. It reduces back-and-forth, prevents misunderstandings, and positions you as a professional.
When should I send a client questionnaire?▾
Send it after a call or agreement in principle — before you begin work or send a detailed proposal. It shows diligence and helps you scope the project accurately.
How many questions should a client questionnaire have?▾
Keep it to 8–15 focused questions. Too many and clients won't complete it. Prioritize questions about goals, timeline, budget, and existing assets.